UNTRADITIONAL TRADITIONAL
We bring fresh ideas to established media.
Not Dead Yet
Delivering the right message through the proper channel is more important than ever, and with so many new options to choose from, how do you know what tactics to use? Traditional marketing strategies such as Television, Radio, Outdoor and even some Print solutions not only still work, they are the most effective means to reach a large audience, build a brand and yes, even drive showroom traffic (IF you have the right message.) Digital is great, but there’s a reason even businesses that only exist online like Geico, Capitol One, Expedia, LifeLock, even Amazon, Apple and Google themselves still spend the vast majority on traditional TV and Radio. They work. Sure these media have been imputed by the rise of digital but we still have a long way to go before they’re no longer valid. The data doesn’t lie: people still spend more time with traditional media than they do online. (Yes, even Millennials.)
Traditional That’s Far From Traditional
Promotions, events and offers are still important pieces in the marketing mix, but we believe that wrapping in a branding message is where you really gain traction and create top-of-mind awareness over the long haul. Instead of relying solely on low prices and big discounts, strong and creative branding elements create preference for your store over all others. From “hard sell” to “soft sell” and everything in between, Action infuses every ad we produce with fresh thinking, engaging relevance and a message that drives results today while building your brand for tomorrow.
We were born with a weird defect: the accountability gene. Rare in business. Unheard of in automotive advertising. We approach every little piece of creative we produce as if our livelihoods depend on it because they do. Sure, we produce inventive, good-looking and entertaining advertising, but none of it is ever creative just for the sake of being creative. There is a decades-old famous saying in advertising “If it doesn’t sell, it isn’t creative.” That’s our battle flag, our mantra, our raison d’être and the reason we get up to come to work every morning.
Placing a media buy is easy. Creating a dominating, highly targeted one that counters your competition, eliminates mistargeted waste and does it all for the lowest rate possible is not. Our media buying team is staffed by highly-skilled professionals that know every in and out in planning, negotiating and buying local market media. But that’s only the beginning. Action’s media team utilizes proprietary media buying tools that give us market insight beyond the reach of even any buyer actually located in the market.
Timing is everything. Whether it’s factory incentives change unexpectedly or competitors come out of nowhere with unforeseen offers, Action is the automotive agency that’s ready to act and act quickly any and every time there is a need for speed. Our team is not only trained to get the job done fast, our research insight and proprietary tools allow us to foresee and monitor everything that may affect our marketing. And when you work with an agency that’s built to work fast, you get the job done for you with no drama or pushback, just a partner willing to do what it takes to help you sell more cars.
Our home base of Atlanta, GA is now third in TV and Film production in the entire country. Blockbuster TV Shows and movies like The Walking Dead, The Avengers, Ant Man, Captain America, the Fast & Furious and Hunger Games franchises and literally hundreds more were all shot right here. What does that have to do with us? A lot. Some of the best creative minds have flocked to Atlanta. We know a good thing when we see it and have tapped in to these resources, brought them onboard and as a result, now produce some of the finest creative that exists in automotive advertising.
Our Traditional Services
Marketing/Brand Strategy
- Marketing/communications plans
- Market research
- Continuous competitive monitoring
- Secret competitive shops
- Marketshare tracking
- Customer segmentation analysis
- Customer experience mapping
- Online visibility audit
- Brand positioning
Brand Development
- Brand naming
- Brand identity
- Brand standards
- Signage/vehicle design
- Collateral materials
- Internal communications
- Sales data sheets
- Presentations
- Brochures
- Catalogs
Advertising & Promotions
- Campaign concept development
- Campaign analytics and reporting
- Guerilla marketing
- Showroom/Lot Merchandising
- Promotions & Events
- Out-of-home/billboards
- Television production
- 3D & motion graphics
- Radio production
- Premiums/specialty items
- Loyalty/referral programs
Integrated Media Planning & Buying
- Media planning
- Media negotiations
- Media buying
- Print advertising
- Search engine marketing
- Out-of-home advertising
- Digital display advertising
- Broadcast—radio, televison, cable
- Direct mail
Customer Relationship Management
- Targeted direct and email marketing
- Database and transaction analysis
- Segmentation strategies
- Customer communications plans
- Loyalty programs
Other Important Stuff
- Co-op Preapproval & Compliance
- Legal Compliance
- In-person planning meetings
- World Class Customer Service
- Hispanic and Multi-ethnic Marketing