Action was integrated before integrated was cool.
Twenty years into the Digital Age, nothing is truly “offline” anymore. With nearly 90% of car buyers now using the internet during some point of their shopping process, “online customers" aren't different than other shoppers, they are the shoppers. But here’s the interesting thing: while they all incorporate the web into their shopping process, they are still greatly influenced by advertising and marketing from traditional media as well. Why do you think savvy tech leaders like Apple, Google, Microsoft and even online-only businesses like Expedia, Geico, Travelocity, FanDuel, etc., spend the biggest portion of their marketing budget on TV; more than they do online? Because they know it takes a multi-channel approach to create awareness and grow sales. So do we.
Though we like the brevity of just “Action,” our official name is Action Integrated Marketing and has been since 1988. We’ve known how important it is that every marketing piece work together, since the day we opened our doors. We know when your marketing isn’t fighting like a well-organized army, you end up fighting yourself. A non-integrated approach hurts marketing momentum and costs you thousands of dollars in waste. Worse, your brand (and yes, your dealership is indeed a brand) looks scattered, unprofessional and potentially even untrustworthy.
Working with one (or more) vendors for your digital marketing and another to handle your traditional (or handling it yourself) can often lead to a tug-of-war for your marketing budget. An ongoing battle royale between them for laying claim to your successes and/or a finger-pointing contest for any failures. Action is completely agnostic of which disciplines we utilize to grow your sales. We have no vested interest in recommending the weighting of one medium over another. We may recommend 80% Digital/20% Traditional budget allocation for one client and the exact opposite for another. With nothing up our sleeve but being paid on the success on our plan, we don’t care where your marketing dollars go - only that they work.
As a nationwide automotive marketing agency, we proudly work with brilliant dealerships and dealer groups all across the country. We tend to attract dealers that have a growth mentality and are looking for a partner to help them grow their business. No matter the location or time zone, all of Action’s partners feel like we’re their in-house agency with an office right down their hallway.
We intentionally created a client base that is balanced across a wide range of dealerships. From small (for now!) single-point dealerships to multi-state groups, domestics to imports, entry-level brands to ultra-high end luxury, we handle them all with the same passion and enthusiasm. This kind of variety sharpens our views and helps us to provide new ideas for every dealer every day.
Our integrated automotive marketing agency was developed from the ground up to include it all: digital, advertising, marketing, social, PR, even consulting and best practices management. We believe integration isn’t just important, it’s absolutely crucial to grow sales in today’s multi-screen world. That’s why we do it all, do it in-house and do every single bit of it with a focus on results.
Our belief in creating great work and serving our dealers shows in the length of our partnerships. Action has one of the lowest client turnover rates of any major automotive advertising agency in the nation with our average dealer working with us for over 8.5 years. We think that’s pretty impressive considering we never require any type of contractual obligation to keep them hanging around. Getting the job done seems to be enough.